I was contacted by the good guys from PT. Muara Alam Sejahtera, a coal & mining company whose mine is located at Lahat, South Sumatera. I was commissioned to design their profile book and do website redesign.
The brief was quite concise and clear. They want to rebrand their whole promotional kit to create a rather youthful, vibrant, dynamic appeal. The company had more young employees than senior ones so they want signal the correct message to their stakeholders alike. I created a modular style to fit in their various categories of products, and colorful culture within the company.
it took about a week or two to do some brainstorm, and mindmapping to find out the key elements that i wanted to visualize in order to get the right feel.
Collecting the content material wasn’t so much of a problem. The MAS team that collaborated with us had already prepared the complete photography, and texts, to help us get on with the layouting process.
I designed an orange-based design incorporated as i believed it was the color that’s produced from orange & red, colors that represents fire, which represents coal production process.
The website & profile book goes inline with each other to provide consistency across the promotional kit.