howarsenalareyou.com is an Emirates-sponsored microsite created to become a user-engagement approach that was part of Arsenal Football Club Asia Tour. The site offered Arsenal-related trivia quizzes with abundance of varied questions provided by our client bolanews.com. The site is a niche attraction for local Arsenal fans and made great impression toward the promotional impact. Users were provded with 11 categories of trivia where by the end of the period they can win lots of prizes. Users can only play 1 category every 1×24 hour until 11 days. The winner would then be the highest scoring audience.